Why Meta, Formerly Facebook, Acquires VR Fitness App Supernatural?
Facebook’s rebranding as Meta has been making inquiries with the acquisition of Within, the company behind VR practice service Supernatural workout.
As per The Verge, Meta recently disclosed that the studio behind Supernatural will be joining the company, expanding the roster of studios owned by what used to be known as Facebook’s Oculus division.
The company said that Within will continue to work on the standard fitness app and will also help Meta’s Reality Labs “improve future hardware to support supernatural VR fitness apps”.
Meta scooping up Within isn’t certainly a surprise move. Facebook has spent the last few years obtaining tons of popular VR studios, like Lone Echo devs Ready at Dawn, the unit behind Beat Saber, and others working on projects that few have called the VR versions of Fortnite and Roblox.
Supernatural has been an individual of the real success stories in VR fitness, with movement-based, extreme-impact cardio exercises.
The name change from Facebook to Meta comes as the world’s largest social media company battles criticisms from lawmakers and regulators over its market capacity, algorithmic decisions and the policing of abuses on its services. CEO Mark Zuckerberg, speaking at the company’s live-streamed virtual and augmented reality convention, said the new name reflected its work investing in the metaverse, alternatively its namesake social media service, which will stretch to be called Facebook.
Meta is also reportedly developing a smartwatch accompanying a front-facing camera and rounded screen, according to an image of the design found inside one of the tech giant’s iPhone apps. The watch is said to have a detachable wrist strap and a button at the top of the watch case. The big display looks similar to that of the Apple Watch.
Source: Current Digest
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